An annual mega-event is of particular significance to local entrepreneurs, businessmen and agricultural community. Products of different companies, ranging from local / indigenous produce to mega international brands, are displayed and sold through colorful stalls. The show is managed entirely through industry sponshership and is beneficial to the communities, producers as well as consumers. While the producers get a platform for consumer awareness, buyers have an opportunity tio know about the purchase most recent offerings at unbelievably discounted prices. It attracts audience from walk of life, be it farmers, traders, manufactures, bankers or the ordinary buyer.